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KeyBanc Says Google Is Discussing Memory Supply Deals Through 2035 as HP and Dell Lock In Contracts Into 2031

Analyst John Vinh's Asia supply-chain checks suggest customers are securing memory capacity beyond 2030, with KeyBanc forecasting HBM prices up 80%–100% in Q1 2027. The call lands as Micron has fallen four straight days on China competition fears.

Published Oct 16, 2026 · 10:55 AM ET · 5 min read

KeyBanc analyst John Vinh said customers are locking up memory supply for far longer than the industry is used to. After Asia supply-chain checks, he reported that Google is discussing memory agreements that run through 2035, while HP and Dell are extending contracts into 2031. KeyBanc reads that as a sign that AI-driven memory demand could stay strong for years, and as particularly good news for Micron (MU).

2035
End date of the supply deals Google is reportedly discussing
80%–100%
KeyBanc's forecast rise in HBM prices in Q1 2027
20%–30%
Possible cut in consumer memory supply in 2027

What KeyBanc is hearing

ItemKeyBanc's read
GoogleDiscussing memory supply agreements through 2035; still under discussion, not signed
HP and DellExtending memory contracts into 2031
DRAM prices, Q4 2026Up 15%–20%
NAND prices, Q4 2026Up about 20%
HBM prices, Q1 2027Up 80%–100%
PC and smartphone memory supply, 2027Down 20%–30% as makers shift capacity to data centers

We could not open KeyBanc's note itself, so these figures come from a summary of it and from Motley Fool's account of Vinh's views, which says he expects Q4 DRAM prices up 15% to 20% year over year and NAND up 20%. Fool adds that Vinh expects memory makers to shift production toward AI-related high-bandwidth memory (HBM), which is what squeezes consumer supply. KeyBanc's findings also carry implications for SK Hynix and Samsung, because long-term contracts can improve demand visibility.

Why long contracts matter

Memory has historically swung between shortage and glut, so multi-year commitments change how investors value the group. Micron already has long-term agreements with customers covering DRAM and NAND through 2030, and had signed 26 of them as of its fiscal fourth quarter, including ten in that quarter, according to Trefis. About three-quarters of the related revenue uses a pricing framework, usually with a floor and a ceiling, and management has said it expects the market to stay tight through 2028.

The ceiling is the catch. Some analysts have warned that contracts with capped prices could limit how much memory makers benefit if spot prices keep climbing, according to BigGo Finance.

What other data shows

IndicatorLatestSource
DRAM and NAND contract prices, Q3Each up nearly 20% from Q2Bernstein
DRAM lead times20 weeks vs about 8 normallyTrendForce
NAND lead times16 weeksTrendForce
HBM average selling price, 2027Up 121% vs 2026TrendForce
Top 9 cloud capex$957B this year, $1.53T nextTrendForce
DRAM shortfall peak13.9% of demand in Q4 2027Barclays

Those numbers come from MoneyToday's October 15 roundup. They point the same way as KeyBanc's forecast, though they are separate estimates from different firms.

The stock

Micron had fallen four straight days through Thursday after China's CXMT announced a 4F² DRAM design on Monday, which investors read as a threat to Micron's market share. It was down 2.8% at $897.57 at 10:35 a.m. ET Thursday and 13.5% lower for the week, according to Motley Fool, with a market value of about $1.05 trillion and a 52-week range of $192.40 to $1,255.00. We did not have a Friday quote at the time of writing, so check live prices. Vinh has argued the China fear is overblown, saying CXMT's DRAM is two or three generations behind and weakest in HBM, Micron's most profitable segment.

What to watch. Whether Google or other hyperscalers confirm multi-year memory agreements, whether HP and Dell contracts show up in company commentary, the Q4 contract price data, and how Micron trades against the CXMT headlines. Google's deals are reported as under discussion, and nothing here is a confirmed agreement. This is informational, not a recommendation to buy or sell.

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KeyBanc Says Google Is Discussing Memory Supply Deals Through 2035 as HP and Dell Lock In Contracts Into 2031