OpenAI Is Reportedly Building a Search Console-Style Analytics Tool for Businesses in ChatGPT
The tool, reportedly branded Claim your business in ChatGPT, would let verified businesses, including Shopify stores, track visibility and manage listings, but it excludes prompts, user data and competitor rankings.
OpenAI is reportedly developing a business analytics tool for ChatGPT that resembles Google Search Console, which could give companies a new way to measure how often ChatGPT mentions them and sends customers to their websites. The tool has not been announced and has no confirmed launch date. Alphabet ($GOOGL) shares were up 1.91% at $287.97 at 10:57 a.m. ET on Friday.
What was reported
| Item | Details |
|---|---|
| Report | Search Engine Roundtable's Barry Schwartz reported the tool on Nov. 6, after Juozas Kaziukėnas spotted it and posted about it on LinkedIn |
| Name | The feature is labeled "Claim your business in ChatGPT" and appears to be part of a larger Business Hub |
| Search analytics | Businesses could see how many times they appear in ChatGPT responses (impressions) and how many clicks go to their websites, tracked daily and shown as a chart |
| Business tools | Verified businesses could add their latest products, keep business information current, and give a business agent context to answer customer questions |
| Verification | Available only to businesses that verify ownership, such as by connecting a Shopify store |
| Not included | No prompt data, no user data, and no competitor benchmarks or ranking data |
| Status | Still in development; Kaziukėnas saw early steps as far back as August, and a banner he saw suggests a launch may be approaching, though no date is given |
| Advertising | Appears separate from ChatGPT ads and focused on organic visibility |
How it compares with Google Search Console
Google Search Console shows website owners how their pages perform in Google Search, including impressions and clicks. A comparable tool from OpenAI would give businesses first-party numbers on their visibility inside ChatGPT answers. Kaziukėnas noted that the tool would not explain why mentions or clicks rise or fall, so businesses would still need outside prompt-tracking tools to understand the changes.
OpenAI's existing business tools
The report describes organic tools, separate from OpenAI's advertising. According to Shero Commerce, OpenAI launched a tracking pixel and Conversions API for ChatGPT ads in May and opened product feed ads to retail advertisers in June. Shopify turned on Agentic Storefronts for eligible merchants in March, which syncs their product catalogs to ChatGPT.
What to watch
- Launch. Whether OpenAI announces the tool and when it becomes available to businesses.
- Data. Whether the dashboard adds citation tracking, query data or other detail beyond mentions and clicks.
- Verification. Which platforms besides Shopify can be used to verify ownership.
- Search impact. Whether businesses shift marketing effort from Google to ChatGPT visibility as measurement improves.
- Related coverage. See our reports on Claude Personal Finance, TeraWulf and Google's backstop and the Nasdaq recap.
Sources: The report is from Search Engine Roundtable's Nov. 6 article, which cites Juozas Kaziukėnas's LinkedIn post, and OpenAI has not announced the tool. Advertising context is from Shero Commerce. The Alphabet share price is from a Google Finance quote at 10:57 a.m. ET on Nov. 6 and changes by the minute. This article is informational only and is not investment advice.
Readers also read
Anthropic Launches Claude Personal Finance, Linking Bank Accounts Through Plaid in a U.S. Beta
RecapNasdaq Falls 4.4% and VIX Jumps 45% as Chip Stocks Plunge on Data Center Worries
NewsGoogle Could Take Equity in TeraWulf's Kentucky Project If Anthropic Defaults on $19B Lease
NewsOracle's $165B New Mexico Data Center Faces Delay as Developer Waives Air-Permit Deadline
MarketCatalyst is not a registered investment advisor and does not manage client assets. Content on this platform is provided for informational and educational purposes only. It is not investment advice, and MarketCatalyst is not a stock-picking or trade-alert service. Trading stocks and options involves risk, including the possible loss of principal. Consider your own goals, time horizon, and risk tolerance, and consult a qualified financial advisor before making any investment decision.