Wall Street Goes All In on Meta's Muse: $875 Price Target, ChatGPT Comparisons, and a Chip Rally
Analysts are racing to reprice Meta around Muse's early traction, while the agent's rise is already spilling over into semiconductor stocks — and into a spat with Amazon.
3 min readMuse's early download growth has shifted investor attention toward consumer AI agents and the computing demand they could generate — and Wall Street's reaction on Monday was overwhelmingly bullish.
Surpassing ChatGPT on iOS
UBS, citing data from Apptopia, said Muse is surpassing OpenAI's original ChatGPT in iOS mobile downloads — a striking comparison given ChatGPT's head start in the consumer AI-assistant category. JPMorgan analyst Doug Anmuth went further, saying Muse could become the most widely used consumer AI application since ChatGPT itself.
Jefferies raises its price target
Jefferies raised its Meta price target to $875 from $710, implying roughly 18% upside from Monday's closing price of $741.24. The upgrade reflects growing analyst conviction that Muse's early traction could translate into a meaningful new growth driver for Meta beyond its core advertising business.
The chip-demand angle
Muse's rise isn't just a Meta story. JPMorgan's trading desk noted that the agent has renewed investor focus on CPU server demand, helping lift shares of Intel, AMD, and Arm Holdings — all three of which posted double-digit percentage gains Monday as investors bet that a hit consumer AI agent could translate into real infrastructure spending across the chip sector.
Not everyone's thrilled: the Amazon pushback
Muse's growing reach has already created friction. Amazon asked Meta to remove Amazon from Muse after blocking the agent from making purchases on its website — an early sign that as agentic AI assistants gain the ability to shop and transact on a user's behalf, not every retailer is eager to be included.
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